{"id":2609,"date":"2020-04-21T20:28:46","date_gmt":"2020-04-21T20:28:46","guid":{"rendered":"https:\/\/ddex.net\/?page_id=2609"},"modified":"2024-06-04T04:53:31","modified_gmt":"2024-06-04T04:53:31","slug":"media-enrichment-and-description","status":"publish","type":"page","link":"https:\/\/ddex.net\/standards\/media-enrichment-and-description\/","title":{"rendered":"Media Enrichment and Description"},"content":{"rendered":"[mk_page_section bg_image=&#8221;http:\/\/ddex.3mil.co.uk\/wp-content\/uploads\/2018\/05\/ddexhead6.png&#8221; bg_image_portrait=&#8221;http:\/\/ddex.3mil.co.uk\/wp-content\/uploads\/2018\/01\/arrows.gif&#8221; bg_color=&#8221;#003a6f&#8221; bg_position=&#8221;right center&#8221; bg_repeat=&#8221;no-repeat&#8221; min_height=&#8221;230&#8243; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; top_shape_color=&#8221;#ffffff&#8221; bottom_shape_color=&#8221;#ffffff&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1517481181809{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}&#8221;][mk_fancy_title tag_name=&#8221;h1&#8243; color=&#8221;#ffffff&#8221; size=&#8221;54&#8243; force_font_size=&#8221;true&#8221; size_phone=&#8221;40&#8243; font_weight=&#8221;900&#8243; margin_top=&#8221;65&#8243; margin_bottom=&#8221;30&#8243; font_family=&#8221;none&#8221; responsive_align=&#8221;left&#8221;]Media Enrichment and Description[\/mk_fancy_title][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][mk_page_section padding_top=&#8221;30&#8243; padding_bottom=&#8221;80&#8243; sidebar=&#8221;sidebar-1&#8243;][vc_column css=&#8221;.vc_custom_1517481222134{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1714972369876{margin-bottom: 0px !important;}&#8221;]<strong>The text of the Media Enrichment and Description (MEAD) standard with detailed explanations and advise about how to go about an implementation is available on the<\/strong> <strong><a href=\"https:\/\/kb.ddex.net\/implementing-each-standard\/media-enrichment-and-description-(mead)\/\">knowledge base<\/a><strong>.\u00a0<\/strong><\/strong><\/p>\n<p>The MEAD standard message enables the communication of a broad range of \u201cnon-core\u201d metadata about musical works, sound recordings or music videos that can be used for marketing. The message is usually sent by a record company, distributor or other metadata source to a digital music service provider (DSP). This is metadata which would not normally form a part of the data communicated along the supply chain. Such \u201ccore\u201d supply chain information is communicated using the <strong><a href=\"\/standards\/electronic-release-notification-message-suite \">ERN<\/a><\/strong> standard.<\/p>\n<p>The MEAD standard supports more than 30 different mechanisms for the communication of metadata about releases, resources such as sound recordings or music videos, and musical works in ways that are different from the data exchanged using the ERN standard. It is anticipated that the MEAD standard will frequently be used in parallel with the <strong><a href=\"https:\/\/new.ddex.net\/standards\/party-identification-and-description\/\">PIE<\/a><\/strong> standard.<\/p>\n<p>A few examples of such metadata includes:<\/p>\n<ul>\n<li>Metadata about \u201cfocus tracks\u201d, which is crucial for voice-activated services. An example of this would be identifying which sound recording or music video is to be played when a consumer asks for, for example, \u201cthe latest George-Ezra track\u201d. The \u201clatest\u201d track may well differ from Ezra\u2019s most recently released track because of advertisement campaigns or other events;<\/li>\n<li>Journalistic material such as reviews about a musical work, a sound recording, an album or a musician;<\/li>\n<li>Lyrics of musical works or sound recordings;<\/li>\n<li>Information about artist nicknames, whether \u201cofficial\u201d or not;<\/li>\n<li>Information about historic chart positions of and\/or awards won by an artist, a musical work, a sound recording or a release; and<\/li>\n<li>Extended information of interest for aficionados of classical music.<\/li>\n<\/ul>\n<p>DDEX expects the MEAD standard to develop and expand significantly over the years as greater understanding increases of what sort of information supports the marketing of music by DSPs.<\/p>\n<p>A slide presentation overview about the MEAD standard is available <strong><a href=\"https:\/\/new.ddex.net\/wp-content\/uploads\/2024\/05\/meadoverview240429.pdf\">here<\/a><\/strong>.<\/p>\n<p><strong>You do not have to be a member of DDEX to implement the standards.<\/strong> Anyone can implement any of them once they have taken out a DDEX Implementation Licence. Information about the Licence is available <strong><a href=\"https:\/\/kb.ddex.net\/general-implementation-guidance\/licensing-the-standards\/\">here<\/a><\/strong> and the application form is available <strong><a href=\"http:\/\/dpid.ddex.net\/register\">here<\/a>.<\/strong>[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_color=&#8221;#ededed&#8221; sidebar=&#8221;sidebar-1&#8243;][vc_column css=&#8221;.vc_custom_1544556477749{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #ededed !important;}&#8221;][mk_imagebox per_view=&#8221;3&#8243; animation_speed=&#8221;200&#8243; slideshow_speed=&#8221;3000&#8243;][mk_imagebox_item item_image=&#8221;\/wp-content\/uploads\/2018\/07\/ern2.jpg&#8221; image_padding=&#8221;false&#8221; title_font_weight=&#8221;400&#8243; btn_text=&#8221;Electronic Release Notification&#8221; btn_url=&#8221;\/standards\/electronic-release-notification-message-suite\/&#8221; 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